Searching for Denver real estate can be much like a scavenger hunt when you read the ads. I don’t know what it is about writing to sell real estate, but sometimes I wonder if the writer ever saw the property they are advertising.
For instance an ad for this property might read:
Charming Cowboy Cabin w/Character
Enjoy living in this lovely log cabin with an “open floor plan.” Rooms filled with sunshine and plenty of room to expand. 40 Acres with trees, located on a quiet hillside with forever views. Needs a little TLC, bring a hammer and a few nails… insert your own style.
OK, so I must admit most ads aren’t really that bad, or are they?
I can’t tell you how many times I’ve read the Denver MLS (Multiple Listing Service – MetroList) description then took buyers to see the property. Had the description been responsible for convicting the listing
in a trial, it never would have been found guilty!What’s the point? Does the broker expect to “trick” a buyer into loving a property that has no resemblance to the real thing?
I’ve never ever had a buyer fall in love with a home that was nothing like we expected. Never. Somehow I doubt I ever will.
When it comes to advertising, it’s best to tell the truth. Good, bad or ugly, the truth is the only way to go.
If you have a dog, call it a dog. Price it like a dog. Dog buyers will come. IF you have a palace, price it like a place, promote it like a palace, the Buyer King will find it.
The Buyer King won’t buy your dog.
Nope. Never, not ever.
About the Author
Kristal Kraft
Kristal has been helping buyers and sellers in Colorado since 1984. She enjoys sharing her knowledge of the Metro Denver Real Estate market via blogging and in person while driving around the beautiful Rocky Mountain town of Denver! For fun, Kristal enjoys shooting things with a Canon. Visit Denver Photo Blog
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Kristal Kraft
2 Comments
40 acres subdividable with great views from all corners of the gently sloping lot. Comes with free firewood.
Tell me, after you burn the firewood, what will be left?