What is the ROI on Relationships?
Relationships in business or personal life have a strong payback. The stronger the relationship the stronger the pay back.
In business, I appreciate when a customer approaches me candidly and asks for my help. That means the world to me and I respond in like kind by providing the 
best service possible.
So often consumers approach with all sorts of questions to which I respond in hopes of building a relationship, but instead we pass each other without connecting. These approaches take the steam out of my enthusiasm as I dwindle and ignore them.
With that said, I bet both of us are suffering from the same ailment, lack of connection resulting in less caring.
The antidote is easy, but I’m not sure it will work unless we both take it!
I certainly can’t expect consumers to “play the game my way” but I do know if they do they get more than they hope for!
My challenge is to overcome the fear of the nasty, high-pressure sales person who might just talk them into buying something they don’t want. Ouch! Anyone who knows me will say there’s nothing further from the truth. I don’t do high pressure, in fact in 25 years I’ve never broken any one’s arm!
I measure the ROI of my relationship by the referrals I receive from satisfied clients. I have a family who calls me “their family Realtor.” Do you have any idea how warm and fuzzy that makes me feel? I’ve sold more homes within this family over the course of time than I can count. We buy, we sell, we find a home for aunts, cousins, children and soon (I hope) the grand kids.
ROI of Relationships works both ways. I benefit beyond money, I’m compensated more so when someone says in a genuine voice a simple, “thank-you” and means it.
Don’t be surprised when you look in my eyes and see tears of joy.
Joy = ROI
About the Author
Kristal Kraft
Kristal has been helping buyers and sellers in Colorado since 1984. She enjoys sharing her knowledge of the Metro Denver Real Estate market via blogging and in person while driving around the beautiful Rocky Mountain town of Denver! For fun, Kristal enjoys shooting things with a Canon. Visit Denver Photo Blog
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Kristal Kraft
One Comment
Hi Kristal – thanks for your post on the “ROI of Relationships”! I love the warm and fuzzies as much as you do.
Please e-mail me when you get a chance and I’ll send you the $200 discount code.
Thanks again, and see you in Chicago!
Terry
Terry Starbuckers last blog post..A Frank Talk With My Friend Fear