Importance of a Sign in the Yard

Selling Your Denver Home

100 Real Estate Tips in 100 Days (Day 73)

When it comes time to sell your home many comfort zones must be crossed.  Yes, strangers need to come visit when you are not home. You will be asked to leave at the most inconvenient times.  Frequently you will be invaded with little or very short notice.

Selling one’s home is not an easy task, unless you are ready to “let go.”   As a homeowner letting go means more than just letting go of your house, you must also let go of the normal controls and swim against that tide of annoyances if you really want to get to the next stage in your life.

One of the controls many people wish they can keep is not having a sign in the yard. On some levels I can understand this, it seems a little sign is hardly a strong marketing factor, but a quick look at the stats redeems a signs value.

Homes sell as a result of the buyer seeing the sign are significant.  According to the National Association of Realtors (the folks who make it their business to track statistics) 64% of buyers found the home they purchased, due to the real estate sign!

It is hard to ignore an high percentage like that!  So the next time you want to sell your home, but really hate the thought of having a sign in the yard advertising your property, think of 64% that’s more than half of the buyers may stumble across that old yard sign.

Grin and bear it!

Story of the Photo: On a trip to Phoenix I spotted this yard full of signs.  I insisted my hubby go around the block so I could shoot it.  Fortunately it’s a collector who loves political signs and not real estate for sale signs!  I’m just glad he’s not my neighbor!

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About the Author

Kristal Kraft
Kristal has been helping buyers and sellers in Colorado since 1984. She enjoys sharing her knowledge of the Metro Denver Real Estate market via blogging and in person while driving around the beautiful Rocky Mountain town of Denver! For fun, Kristal enjoys shooting things with a Canon. Visit Denver Photo Blog

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7 Comments

  1. Posted May 7, 2009 at 9:44 am | Permalink

    Great picture, Kristal! That’s too funny.. I live in Phoenix.. and I too am glad that he’s not my neighbor!

    Rick NHSs last blog post..The Home Depot Foundation

  2. Posted May 7, 2009 at 10:01 am | Permalink

    Oh please don’t run over there telling him I said that! :)

  3. Posted May 9, 2009 at 9:50 pm | Permalink

    No kidding Krystal. I think I have you beat though. There is a guy here who collects old casino signs. His backyard is FULL of them as is his house. I’ll have to find a picture that does his place justice.

    Charles Richeys last blog post..Hope for Distressed Homeowners

  4. Posted July 14, 2009 at 9:59 pm | Permalink

    Hi Kristal, this looks like a good article. So if according to NAR 64% of the internet searches came from a real estate sign. I wonder if this % can go up if the Real Estate Agent installs a light on their sign… this can help Agents that are not well known in the industry.

  5. Posted May 5, 2011 at 11:15 am | Permalink

    Hi Kristal!

    I agree! I think it would really help if you put up yard signs. It will definitely attract those who are interested, right away. It will support all the marketing strategies that you are using like having an open house or hiring a real estate agent. This is helpful to those who want to sell their house immediately. Thank you for posting!

    Summer

  6. Posted December 3, 2011 at 8:55 pm | Permalink

    A street sign is especially important when the property is located on a main road. I use “Google this address” on all my signs. Many buyers don’t think about the fact they can do this. Of course what they get is all my websites, blogs and videos tours that I have done on the specific home:)

  7. Posted December 6, 2011 at 3:01 am | Permalink

    I think this is a nice idea. I think it would really help if you put up yard signs. It will definitely attract those who are interested, right away. Thank you.

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  • Welcome to Denver Dwellings where I write about Denver real estate trends, where to live, eat, play and how to buy or sell a house in Colorado. This part of the world is where I call home, it is a place I love and I hope that joy shows through!